Alternative down pillow
A soft fluffy gel-like pillow
What makes the alternative down pillow so special
Gel-like microfiber
The softest, silkiest microfiber in the market
Fully adjustable
Adjust based on height and sleep preferences
Cool casing
Encased in 100% cotton
Extra gusset
5cm gusset for extra neck support


100% of the highest grade of microfiber to get that gel-like feeling
Most alternative down pillows are made with a combination of thicker, coarser fibers, which is usually cheaper and creates a bigger ‘fluff’.
Our alternative down pillow was intentionally filled with only the finest grade at 0.9D to ensure the softest, fluffiest sleep possible.
Fully adjustable pillow
Our pillows are stuffed for a standard side sleeper. Want an extremely fat pillow? Get our refill pack to make it super high! Prefer a flat pillow? Remove the filling and keep it safe for the future.
Unlike other pillows which need to be thrown away after a few years, our pillow filling can be switched to make it last for a long while




Made with a 100% cotton fabric
Made from 100% cotton casing, our pillow is perfect for hot sleepers, keeping your head cool, night after night.
It also has a 5cm gusset made with mesh netting to provide extra neck support and extra breathability.
OEKO-TEX® certified
We mean it when we say soft never felt this safe. Our pillow is certified Standard 100 by OEKO-TEX®, meaning you’re sleeping on a pillow that is completely free from harmful chemicals.
Oeko-Tex® is a globally recognised third-party institution independent from the manufacturers of the fabric which certifies that textiles are free from harmful substances.

